Barbara De Maio
Graphic Designer
Bárbara De Maio is a Creative Director and Senior Graphic Designer with over 13 years of experience crafting visual worlds, shaping brand identities, and translating concepts into culturally resonant narratives. Her work exists at the intersection of fashion, design, and storytelling—where image, tone, and intention converge to create immersive brand experiences.
Her practice is defined by a strong aesthetic sensibility and a conceptual approach that prioritizes emotion, symbolism, and visual coherence. She approaches design as a language—one that communicates beyond the surface, building atmosphere, identity, and desire. Each project becomes an opportunity to construct a distinct universe, where every element carries meaning and contributes to a larger narrative.
Throughout her career, she has collaborated with independent labels, creative studios, and international clients, developing brand identities, campaign visuals, eCommerce experiences, and editorial content. Her work draws from fashion, art direction, and contemporary culture, resulting in visuals that feel both intentional and evocative.
Alongside her freelance and consulting practice, she has been deeply involved in the development of fashion and lifestyle brands, leading creative direction and building cohesive visual systems across digital platforms. From concept to execution, she maintains a hands-on approach, ensuring that every detail reflects a refined and consistent vision.
She is particularly drawn to projects with a strong point of view—brands that seek to challenge conventions, express identity, and exist beyond the expected. Her strength lies in creating visual identities that are not only aesthetically compelling, but emotionally charged and culturally aware.
Her work is defined by a balance between structure and intuition—where strategy meets instinct, and design becomes a tool for storytelling, expression, and connection.